Thursday, March 26, 2009

SEO (Search Engine Optimization)

Why can't the search engines figure out my site without SEO help?
Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

What is SEO and how will it help me?
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic that the site receives from search engines. “Today’s visitors can become tomorrow’s clients.”
· SEO helps in pulling traffic and clicks to your website
· SEO makes website jump higher ranking in search engines like Google and Yahoo
· SEO involves link exchange which accelerate your website’s viewer ship
· SEO practice engages methodological approach to a better site development
· SEO is a proven and most widely accepted way to increase traffic to website
· The traffic to website indirectly ups the revenues by sales or promotions

Monday, March 23, 2009

“Come to our new website and go with a buddy”, says Stellar Concepts

Since its inception in 1997, Stellar Concepts and Design has been providing marketing, printing, website design, over 350,000 promotional products, various kinds of innovative and effective advertising campaigns and a complete Search Engine Optimization (SEO) services for over 10,000 clients nationwide.

It prides in itself for understanding the technological environment and constantly adapting it to serve the customers in a best possible way. That is why Stellar is now all set for a grand launch of its new web site in Ruby on Rails programming language which, in turn, is a new and productive technique to develop web applications. The new site will allow Stellar Concepts to expand its reach as well as showcase its growing expertise in Web development and online marketing.

“Our new website is designed to be a user-friendly with all the necessary information on the platter. The look itself is very attractive and trendy that even a web-surfer who happens to have come across the site just by chance will be tempted to click further,” quips Anthony Guidice, Stellar Concepts and Design president and founder.

“At a time when the world is talking about web 2.0, the Blue Ocean Strategy and the likes, a dead text-ed website and the non-marketed products are actually ‘dead’. Hence, it becomes imperative to keep on innovating in this fast and competitive world. As a saying goes, ‘a buddy in need is a buddy in deed’, our customers can actually find a buddy in the kind of services we are providing since long. A buddy who is always there to rescue your business from being the memory of the past,” remarks Giudice.
www.stellarconcepts.com

Monday, March 16, 2009

Top 5 Business Card Printing Tips…

When you present someone with one of your business cards, you will want it to be a positive reflection of yourself and the way that you conduct business. A polished and professional design that reflects some type of personalization will always be more appealing to the recipient. Therefore, it’s important to note several tips whether you are choosing a business card printing service or creating your own design at home.

1) If you are planning to use a business card printing service, check out their volume pricing discounts. Quite often, you will get a better deal per card if you purchase in quantity.

2) Always add a business logo, monogram or some other type of personalization to make your business card stand out. This will give your card instant recognition as the recipient flips through his/her rolodex.

3) When choosing your business card layout, make sure that the design suits your industry. For instance, a florist may prefer a rose logo while a handyman service would likely choose some type of tool for their design.

4) Prior to approving a business card printing project, make sure that all of the details are correct. This includes your name, title, business name and contact information. It’s easy to pay close attention to the design and overlook the most important aspect of a business card, which is the text. This is the information that others will use to contact you, so make sure that it’s accurate and updated.

5) Although business cards are small, try avoiding clutter. This means that your information should be typed in a font that is easily readable and not crowded by other words or images. At the same time, the font that you choose should be small enough to fit all of the information on the card while being large enough to read without difficulty.

Although small in size, business cards are one of your most powerful marketing tools. They do not require you to pay expensive advertising rates in a local publication and they never take up too much space. Therefore, these handy little cards are perfect for giving to current or potential clients. It’s important to keep in mind that you will be presenting your card to someone who has also likely received business cards from others, which is why it is so important to choose your business card printing techniques carefully.

Whether you decide to hire a professional printer or opt for designing your own using a computer, consider the thickness of each card and the quality of the paper being used. If you cannot afford a business card printing service or do not have the time to wait for delivery, shop around for a reputable software program that features professional templates and one that is compatible with your computer.

Why Stellar’s PPC (Pay per Click) Campaign stands out amongst the rest…???

ü Stellar Concepts & Design spends considerable time during campaign setup researching the best keywords for any managed pay per click we provide.

ü The best option for managing any particular campaign depends upon the market you are in and your target potential visitors.

ü Stellar Concepts & Design can implement and monitors tracking systems.

ü We target positions that vary between Google and Yahoo. This influence the maximum cost per click that is selected for each keyword during ongoing campaign management.

ü Stellar Concepts & Design normally produces 1 monthly summary management report, with some supporting data, highlighting the pay per click performance and any significant actions taken.

Now netizens can watch and hear your website speak: Stellar Concepts offers Virtual Video Spokesperson Services

In a lagging economy, getting to market first, attracting the visitors and making them browse through the websites can mean a lot of advantage in the business. Coincidently, at the time when Companies are leaving no stones unturned to ensure their websites’ visibility, Stellar’s Virtual Video Spokesperson services just comes out as the right option.

Since its inception in 1997, Stellar Concepts and Design has been providing marketing, printing, website design, various kinds of innovative and effective advertising campaigns and a complete Search Engine Optimization (SEO) services for over 10,000 clients nationwide. By adding Virtual Video Spokesperson service in their already established Online streaming video department, Stellar continues to grow bigger and better.

A Virtual Internet Video Spokesperson is the newest form of website video marketing using real people right on the website. It’s like having a company spokesperson that Greets, Informs and Sells the products and services 24/7 right from the website. It has come out as one of the easiest and most reliable web video applications on the net.

“Sometimes you get only one chance to make a first and lasting impression. Apparently, in this fast and furious world of Internet that is certainly the case. You have only a few seconds to either grab or lose the attention of your intended audience. Nothing grabs a person’s attention like a real life person speaking on your behalf, boosting the interest and patience to understand product, services or be it the website. It is said that the sight alone is 35 times more powerful than sound alone when it comes to marketing.” remarks Anthony Giudice, Stellar Concepts and Design president and founder. “With our partner's studios located throughout the U.S. and our professional actors ready to record the video, we are light years ahead of our competition. Our videos can be implemented on the site in as little as 5 days.” He informs.

Interestingly, a study done by Real Networks (a pioneer in video streaming) showed that visitors stayed at websites that use video 78% longer than websites that had no video.

Companies seek innovative ways to market their products: Stellar Concepts offers Affiliate Marketing Program

Since its inception in 1997, Stellar Concepts and Design, one of the leading design, printing, mail house and multimedia firms, has been providing marketing, printing, website design and a complete Search Engine Optimization (SEO) services for over 10,000 clients nationwide. With its various departments like printing and design, promotional products, direct mail/marketing, digital media division, Stellar is a one stop shop for any kind of advertising campaign.
Interestingly, at the time when companies are feeling the heat of economic meltdown and are seeking ‘n’ number of cost-effective ways to market their business and products to their target customers, Stellar, spreading its wings still wider, has come up with the Affiliate Marketing Program, http://affiliates.stellarconcepts.com/Login.aspx.

Affiliate marketing is an internet based symbiotic-marketing practice in which a business rewards the affiliates for each customer brought about by the affiliate's marketing efforts.

“Recently, it’s always about innovation and visibility that will sell your product, service or even you. Slower and lower sales can be stressful and a huge expense to business. Commercialization and consistent demand is very much needed in any viable market.” says Anthony Giudice, Stellar Concepts and Design president and founder. “Our Affiliate Program pays the affiliates 10% of any product or service that is purchased on our site. For example, if an affiliate sends a client that spends 1000 dollars, the affiliate will get 100 dollars. All commissions are paid in every 30 days. The program is open to anyone to sign up and of course is free to do so.” He informs.

Stellar Concepts to embrace Ruby on Rails…

Stellar Concepts, nation's one of the leading full-service marketing and advertising firms, is all set for a grand launch of its new web site in Ruby on Rails programming language.

Ruby on Rails or RoR or just Rails is a new and productive technique to develop web applications. It is simple and faster because of its clean and small syntax or code. A high productivity with a reduced development time and a cut on code burden is what makes the Rails a favorite among developers. It not only reduces web development time but makes the programming elegant and fun and the same is reflected while giving an enriching user experience. RoR is believed to be, comparatively, five to ten times faster than Java-based frameworks. Any changes and enhancements are easily applicable in RoR making web maintenance simple and easy.

“In this fast, competitive and a constantly changing world even the newest technology is like ‘here today, gone tomorrow’. Hence, it becomes very important to keep yourself updated with the changes around, subject to the time constraint, and at the same time be visible in your business too. With Ruby on Rails programming, we can dramatically cut production time - we can finish complex Web sites in weeks instead of months," says Anthony Guidice, Stellar Concepts and Design president and founder.

Since its inception in 1997, Stellar Concepts and Design has been providing marketing, printing, website design, various kinds of innovative and effective advertising campaigns and a complete Search Engine Optimization (SEO) services for over 10,000 clients nationwide. It prides in itself for understanding the technological environment and constantly adapting it to serve the customers in a best possible way.

The new site will allow Stellar Concepts to expand its reach as well as showcase its growing expertise in Web development and online marketing.