Wednesday, September 30, 2009

Recovering Economy brings in more business to Stellar Concepts and Design…

Stellar Concepts and Design, nation’s one of the leading full service marketing and advertising companies specializing in all areas of marketing (both online and offline), has been offering affordable marketing plans for small to medium size businesses and help them to continue their mark in a down economy and improve the market share.

Anthony Giudice, Stellar Concepts and Design President and Founder, is all smiles when he shares the news of how the recovering economy has increased their business by many folds.

According to the Blue Chip Economic Indicators survey of private economists, about 90 percent of them believed that the economic downturn will be confirmed to have ended this quarter. Consumer confidence took an unexpectedly steep slide during the recession phase. Statistics showed that small and entrepreneurial businesses suffered at an alarming rate due to the global recession. Now is the time to get back the customers and start recovering. Customer recovery is a difficult task to accomplish. Heavy amount of marketing promotions and advertising is necessary to come back to the original position.

“The reports on the recovery of economy and the awareness on importance of marketing have brought us many new and returning clients. In addition, the volume of business has gone up substantially since few months,” rejoices Giudice.

He informs, “You made necessary adjustments, tailored your products, removed the poor-selling products and concentrated on making profits. You tried to overpower your competitors by promoting your products/services even during recession. Now is the time when your competitors will start gearing-up in their marketing activities. They saved a lot of money when the market was down and will now spend that money in promoting their brands. Post recession phase is a golden chance to communicate with your existing and potential customers. You have to continue with all your marketing activities and create a barrier for your competitors to come up. Stellar Concepts and Design provides you a complete package of affordable marketing plans for small and medium businesses to sustain in the market. Your struggle during recession must not go waste. Grab all the marketing opportunities available around you and do not let your competitors eat away your market share.”

About Stellar Concepts and Design:

Stellar Concepts & Design is a full service marketing and advertising company specializing in all areas of marketing which include commercial printing, video production, website design and re-design, full service mail facility, SEO (Search Engine Optimization), SERM (Search Engine Reputation Management), Graphic Design, 350,000 Promotional Products and more.

For more information on Stellar Concept's scope of services, visit http://stellarconcepts.com

Contact:

Anthony Giudice, President

954.489.2250

Stellar Concepts and Design announces the commence of ‘Post-recession advertising season’

According to a U.S strategy report by Alan F. Skrainka, Chief Market Strategist, recession is almost about to end. The main reasons are:

•Leading economic indicators are positive
•Global economies are recovering
•The job market is improving
•The Federal Reserve’s efforts to stabilize the financial system worked
•Bank lending is increasing
•Expectations for 2010 economic growth continue to improve
•Sale of existing U.S homes increased
•Industrial production rose
Federal Reserve chairman, Ben S. Bernanke has also said that it was very likely that the recession had ended although he cautioned that it could be months before unemployment rates dropped significantly.

“Post-recession advertising season has commenced as we are witnessing hundreds of marketing requests a month. When the recession deepened, marketing budgets got tight. But one should know that marketing is always important regardless of the economy as it can be very effective for your business. It is a general argument that recession is a bad time to invest in marketing. And so is during post-recession as the businesses don’t have enough dollars to spend on marketing. But to survive in the cut throat competition, we have no choice rather than investing on marketing and advertising”, says Anthony Guidice, Founder and President of Stellar Concepts and Design.

Stellar Concepts and Design is a leading company in the field of marketing and advertising and is ready to help the small and large organizations to capitalize on the opportunity.

Large number of organizations, big and small, was badly hit by the recession. Marketing and advertising had come to a halt. Most of the big businesses were shut down. But after the long season of recession, there is a sign of relief wherein various financial analysts, economists and even the chairman of the Federal Reserve have declared that the recession is officially over. It is, now, the time for companies to gear up their businesses and start working aggressively to be at the apex. They have to start their halted marketing activities and try to promote their products and services through advertising.

“It is believed that after a recession, the next 5-7 years are very good for business. This year was terrible all. We’ve been assisting our clients stand up straight in the market by taking up their marketing and advertising activities. As the analysts are hinting towards the end of recession, it is the best time to grab over the market share”, explains Giudice.

Stellar Concepts and Design has attractive packages of marketing for all types of business, small or large. It will give the best deal at the most affordable prices and satisfaction at the highest level.

For more information on Stellar Concept and Design,

Stellar Concepts & Design is a full service marketing and advertising company specializing in all areas of marketing and advertising which include commercial printing, video production, website design and re-design, full service mail facility, SEO (Search Engine Optimization), SERM (Search Engine Reputation Management), Graphic Design, 350,000 Promotional Products and many more at recession friendly price. Visit: http://stellarconcepts.com/

Stellar also offers active Affiliate Marketing program, 10 % of the purchase amount, http://affiliates.stellarconcepts.com/Login.aspx

Contact:

Anthony Giudice, President

954.489.2250

The combined 50+ years of experience in marketing brings surge in business for Stellar Concepts and Design…

Stellar Concepts & Design is a full service marketing and advertising company specializing in all areas of marketing and advertising which include commercial printing, video production, website design and re-design, full service mail facility, SEO (Search Engine Optimization), SERM (Search Engine Reputation Management), Graphic Design, 350,000 Promotional Products and many more at recession friendly price.

Being in business, successfully, for 12 years in catering to small and medium companies (over 10,000 clients nationwide) with all the advertising and marketing needs and still growing wider, Stellar Concepts and Design has both the technical skills and the real world experiences for all kinds of marketing service.

Anthony Giudice, Stellar Concepts and Design president and founder, is all smiles when he acknowledges his wonderful team of marketing experts without whom the business would not have reached this far. “I’m happy to have with Stellar Concepts and Design, the experts in all types of marketing strategies whose combined experience surpasses 50 years. The technological revolution has brought in both advantages and challenges to the modern day businesses. An effective marketing plan and implementation is, therefore, very much essential for a business to sustain and be visible in a competitive environment. And, this is where our experts have been assisting our clients as they know the exact point to hit the nail.”

American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

“Marketing should be taken as an investment and not as an expense; and when the economy is down, it becomes still more important. Cutting your marketing budget simply means increasing your competitor’s share of voice. Stellar Concepts and Design boasts of providing affordable marketing plans for small to medium businesses that will provide a unique window of opportunities for investment purposes to build brand, equity, customer base and move ahead of competitors who have cut down their advertising budgets,” informs Giudice.

About Stellar Concepts and Design:

Stellar Concepts and Design, nation’s one of the leading full service marketing and advertising companies specializing in all areas of marketing (both online and offline), has been offering affordable marketing plans for small to medium size businesses and help them to continue their mark in a any economy and improve the market share.

For more information on Stellar Concept and Design,

Visit: http://stellarconcepts.com/

Stellar also offers active Affiliate Marketing program, 10 % of the purchase amount, http://affiliates.stellarconcepts.com/Login.aspx

Contact:

Anthony Giudice, President

954.489.2250

Stellar Concepts and Design offers attractive and affordable packages of ‘On-Page’ and ‘Off-Page’ SEO (Search Engine Optimization)

According to the latest update as of 30th June 2009, by Nielson Online, the internet usage in United States of America is 26.2% as compared to the rest of the world i.e. 73.8%. Around 413.2 million people in whole of America use internet and search engines on a daily basis. The internet penetration rate in the Americans as of December 2008 is 73.1%, world average being only 23.5%.

The above statistics shows the increasing use of internet and search engines. “Around 81% of internet users worldwide visit a search engine everyday. By seeing this huge percentage, businesses are trying hard to optimize their website in such a way so that they come on the first page of search engines like Google, Yahoo, MSN, etc. It is believed that Google rewards the best website design and punishes minute mistakes. Search Engine Optimization is a term which has recently come up to improve the volume of traffic to a particular website. More than 90% of the Web Site Designers know very little of Search Engine Optimization (SEO)”, explains Anthony Giudice, founder and president of a leading company in providing SEO packages, Stellar Concepts and Design.

SEO is a method to improve organic search of websites and also to enhance their traffic ranking. Stellar Concepts and Design offers attractive and affordable packages for companies who want to outsource their SEO activities, both ‘On-Page’ and ‘Off-Page’ optimizations.

Anthony Giudice, Stellar Concepts and Design founder and president, points out the various activities they have developed for SEO. They are:

On-Page Optimization:

•Keyword Research
•Title Tag Optimization
•Robots.txt Optimization
•W3C Validation
•Working on HTML Source Code
•Image & Hyperlink Optimization
•Header Tag Optimization
•Canonicalization
LOCAL SEARCH WEBSITE OPTIMIZATION:

•Local Search Engine Submission
•Customer Review Submission
•hCard Integration
•Updating Pages for Local Search
WEBSITE USABILITY & CONVERSION:

•Installing Usability Tool on Website
•Monthly Website Conversions Tracking
CONTENT OPTIMIZATION:

•Website Content Writing
•Blog Writing
•Article Writing
•Press Release Writing
WEB 2.0 AND SOCIAL MEDIA OPTIMIZATION:

•Social Bookmarking
•Blog Submission
•Press Release Submission
•Article Submission
•PowerPoint Presentation Submission
•Video Submission
•Photo Sharing
•RSS Feeds
•Creating promotional pages on hubpages.com, squidoo.com
LINK DEVELOPMENT:

•Manual Link Requests to Related Sites
•One Way Links from Directory Submissions
OTHER ACTIVITIES:

•Google, Yahoo & MSN Sitemap Creation
•Google Base Feeds
REPORTS:

•Google Analytics (Statistics)
•Current Performance
•Monthly SEO Report
•Email
•Chat
•Telephone
“Search Engine Optimization is different than a typical advertising, for example; if you send a mailer out to a client or a TV commercial or a radio announcement then that means you are looking for a client. In addition, if you have a good search engine optimization package for your web site then your clients will be approaching you themselves. The customers will always be searching the products or services of their interest in Search Engines and when they find so many results directing to your web site in the first pages, the first good impression is already established. The business will automatically go up as the SEO will complete the cycle of ‘you seeking customer’ and ‘customer seeking you’, explains Giudice.

About Stellar Concepts and Design:

Stellar Concepts & Design is a full service marketing and advertising company specializing in all areas of marketing and advertising which include commercial printing, video production, website design and re-design, full service mail facility, SEO (Search Engine Optimization), SERM (Search Engine Reputation Management), Graphic Design, 350,000 Promotional Products and many more at recession friendly price.

For more information on Stellar Concept and Design’s SEO package and pricing,

Visit: http://stellarconcepts.com/Seo-Search-Engine-Optimization.php

Stellar also offers active Affiliate Marketing program, 10 % of the purchase amount, http://affiliates.stellarconcepts.com/Login.aspx

Contact:

Anthony Giudice, President

954.489.2250

Stellar Concepts and Design says “a steady and a strategic Marketing and Advertising plan will make a Business win the race in long run’

It is a general pattern seen in every company that they do not spend continuously on advertisement. They have a tendency of spending more when the sales are down and less when they feel that they are getting enough profits. That’s when the competitors try to grab the opportunity and they jump in the market to attract all the customers towards their product. So all the money spent before was lost due to this pattern of investment in advertising.

“It is imperative that you keep up with a steady advertising and marketing plan as the sales you see today are from advertising and hard work you did months ago. Therefore it is a must that all businesses get on a strategic marketing and advertising plan now, considering a huge surge in business as the economy continues to improve and grow. Companies, certainly, do not want to miss their window of opportunity by not advertising when their competitors are,” suggests Anthony Giudice, Founder and President of Stellar Concepts and Design.

Being, successfully, in business for 12 years, Stellar Concepts and Design has helped hundreds of businesses with their all kinds of marketing and advertising needs at an affordable price.

“We believe in maintaining long-term relationship with our clients while giving value for their money. The Affordability and Quality of our services are the two main reasons for having the long-term clients, returning clients, referral clients with new ones keep coming in. Hence, our business never felt the stress of slowdown,” rejoices Anthony Giudice.

Business without advertising and marketing is like a cake without sugar and icing. It has been noticed since ages that an awareness of your product can give you returns that you can never imagine of. Your efforts should not be eaten away by a few competitors just because you are trying to save your pocket.

According to a media study conducted by Yankelovich Partners and Harris Interactive, more than 85% of business executives believe advertising in any economy is extremely important.

“If you are trying to hold back your investment on marketing and advertising due to its high cost, then Stellar Concepts and Design is here to give you attractive and affordable package of a strategic Marketing and Advertising plan that will benefit your business both in short and long run.” Giudice signs off.

About Stellar Concepts and Design:

Stellar Concepts & Design is a full service marketing and advertising company specializing in all areas of marketing and advertising which include commercial printing, video production, website design and re-design, full service mail facility, SEO (Search Engine Optimization), SERM (Search Engine Reputation Management), Graphic Design, 350,000 Promotional Products and many more at recession friendly price.

For more information on Stellar Concept's scope of services,

Visit: http://stellarconcepts.com

Stellar also offers active Affiliate Marketing program, 10 % of the purchase amount, http://affiliates.stellarconcepts.com/Login.aspx

Contact:

Anthony Giudice, President

954.489.2250

“SERM: The Proactive Strategy”; says Stellar Concepts and Design

The internet world has shifted from Web 1.0 to 2.0 which have allowed us to share our thoughts and experience about any and everything existing in this world. Web 2.0 (Sharing, discussing, informing etc) have given the authority and equal opportunity to every one to put forward their thoughts for the topic of their interest. This invention led to a rise in the internet usage and open doors for companies to market their products and services online.

“A few years back no one could ever imagine that the marketing can be so cheap. Today a product can get a free positive publicity thanks to internet,” remembers Anthony Giudice, Stellar Concepts and Design President and Founder.

However, Web 2.0 also carries a lot of disadvantages with it. Freedom in excess is always dangerous. Many companies experience innumerable challenges by dissatisfied customers and employees who try to spread negative publicity about the company which might not be completely true. This might change the opinion about the company’s product in the minds of other consumers, employees and investors. Following are a few sites that create problems for companies to maintain their reputation:

RipOffReport.com

Complaints.com

ConsumerAffairs.com

TheSqueakyWheel.com

ConsumerwWebWatch.org

My3Cents.com

In spite of businesses putting in huge amount of efforts to satisfy their customers and employees, there are some unavoidable situations wherein negative publicity cannot be controlled. This type of situation can be controlled only by managing your company’s reputation. Hence, the concept of SERM i.e. Search Engine Reputation Management becomes relevant for all types of businesses today. It is a strategy to proactively shield your reputation from the damaging content posted by frustrated customers, competitors and disgruntled employees.

One of the leading companies in internet marketing, Stellar Concepts and Design, helps companies to manage their reputation online. It provides best services with regards to SERM and assists in protecting the hard-earned reputation. Stellar Concepts and Design reveals a strategy of “push-down” to maintain ones online reputation. It means that the negative publicity must be pushed down to the next page so that the viewers cannot notice that particular message. It is a very simple strategy but it gives amazing results.

“The negative publicity cannot be deleted but its influence can be reduced. One should be proactive in the services to prevent any such circumstances which will lead to negative publicity”, explains Giudice.

“So take up the smart move and save your reputation from getting stained”, he adds further.

About Stellar Concepts and Design:

Stellar Concepts & Design is a full service marketing and advertising company specializing in all areas of marketing which include commercial printing, video production, website design and re-design, full service mail facility, SEO (Search Engine Optimization), SERM (Search Engine Reputation Management), Graphic Design, 350,000 Promotional Products and more.

For more information on Stellar Concept's scope of services, visit http://stellarconcepts.com

Contact:

Anthony Giudice, President

954.489.2250