The internet world has shifted from Web 1.0 to 2.0 which have allowed us to share our thoughts and experience about any and everything existing in this world. Web 2.0 (Sharing, discussing, informing etc) have given the authority and equal opportunity to every one to put forward their thoughts for the topic of their interest. This invention led to a rise in the internet usage and open doors for companies to market their products and services online.
“A few years back no one could ever imagine that the marketing can be so cheap. Today a product can get a free positive publicity thanks to internet,” remembers Anthony Giudice, Stellar Concepts and Design President and Founder.
However, Web 2.0 also carries a lot of disadvantages with it. Freedom in excess is always dangerous. Many companies experience innumerable challenges by dissatisfied customers and employees who try to spread negative publicity about the company which might not be completely true. This might change the opinion about the company’s product in the minds of other consumers, employees and investors. Following are a few sites that create problems for companies to maintain their reputation:
RipOffReport.com
Complaints.com
ConsumerAffairs.com
TheSqueakyWheel.com
ConsumerwWebWatch.org
My3Cents.com
In spite of businesses putting in huge amount of efforts to satisfy their customers and employees, there are some unavoidable situations wherein negative publicity cannot be controlled. This type of situation can be controlled only by managing your company’s reputation. Hence, the concept of SERM i.e. Search Engine Reputation Management becomes relevant for all types of businesses today. It is a strategy to proactively shield your reputation from the damaging content posted by frustrated customers, competitors and disgruntled employees.
One of the leading companies in internet marketing, Stellar Concepts and Design, helps companies to manage their reputation online. It provides best services with regards to SERM and assists in protecting the hard-earned reputation. Stellar Concepts and Design reveals a strategy of “push-down” to maintain ones online reputation. It means that the negative publicity must be pushed down to the next page so that the viewers cannot notice that particular message. It is a very simple strategy but it gives amazing results.
“The negative publicity cannot be deleted but its influence can be reduced. One should be proactive in the services to prevent any such circumstances which will lead to negative publicity”, explains Giudice.
“So take up the smart move and save your reputation from getting stained”, he adds further.
About Stellar Concepts and Design:
Stellar Concepts & Design is a full service marketing and advertising company specializing in all areas of marketing which include commercial printing, video production, website design and re-design, full service mail facility, SEO (Search Engine Optimization), SERM (Search Engine Reputation Management), Graphic Design, 350,000 Promotional Products and more.
For more information on Stellar Concept's scope of services, visit http://stellarconcepts.com
Contact:
Anthony Giudice, President
954.489.2250
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